Apple Watch

The Apple Watch is likely the most popular gadget of the year. People are still figuring out what benefits excite them about the watch. It seems to me the potential is huge but this initial effort is not quite amazing.

[Apple broke the link, so it is no longer available 🙁 jeez even companies with spending hundreds of millions on marketing don’t have people in charge that understand that web links must live.]

I embedded Apple’s promotional video for the watch which is obviously a sales piece but they do a very good job of showing what the watch offers.

There are many good reviews of the watch: The Apple Watch (Daring Fireball)Apple Watch Review: The Smartwatch Finally Makes Sense (WSJ)A Week on the Wrist: The Apple Watch Review (Recode)Apple Watch Review (Verge

My opinion is it is very expensive for what you get. But I can see the potential for some very wonderful things down the road. The health kit options I think will be a killer feature (maybe not right away but within a couple years).

Another feature that will be quite valuable are paying with a swipe from the watch (which seems to be less than perfect so far), but it will be very nice. Apple Pay is a very smart system given the relative ease at which consumers credit card details continue be stolen using conventional means (Apple Pay doesn’t turn over you credit card number so hackers can’t get it from poor IT systems at retailers).

The quick interactions with friends I think will be a big feature, again it may take several interactions to get this to be wonderful. The “tap” notifications seems to physically be done very well. Figuring out the right settings to properly filter what should generate that touch seems to take a bit of work (and not surprisingly apps are defaulting to too much bothering the user).

Being able to just speak to leave yourself notes is a nice feature, though my guess is one that isn’t used as much as people would think it would be.

Personally I see more potential for the watch that I see actually delivered thus far. I am more positive about the long term success of the watch today than I was when it was first announced.

I stopped wearing a watch years ago. And I don’t have any plans to start again anytime soon. But if I do, the Apple Watch is a likely candidate. It sure isn’t cheap but hopefully I can just use a bit of profit from Apple stock when the time comes to pay for one.

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